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PRIVACY POLICY

Privacy Policy

Last updated: January 15, 2026

This Privacy Policy describes how Serena Laboratories LLC ("Serena Laboratories", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from our website (the “Services”).

Our store is hosted on Shopify Inc., which provides the ecommerce platform that allows us to offer our products and services to you.


Personal Information We Collect

We collect personal information that you voluntarily provide to us and information automatically collected when you interact with our Services.

Information You Provide

  • Name, billing and shipping address
  • Email address and phone number
  • Payment details (processed securely by payment providers)
  • Account login credentials
  • Customer service communications

Information Collected Automatically

  • IP address and device identifiers
  • Browser and device information
  • Pages visited and interactions with our site
  • Cart activity and purchase behavior
  • Cookies and tracking technologies

How We Use Your Information

We use personal information to:

  • Process and fulfill orders
  • Provide customer support
  • Send transactional messages (order confirmations, shipping updates)
  • Provide marketing communications (with consent)
  • Improve website performance and user experience
  • Prevent fraud and unauthorized transactions
  • Comply with legal obligations

Marketing Communications

By providing your email or phone number at checkout or subscribing to our communications, you agree to receive transactional and promotional communications from us.

You may opt out at any time by:

  • Clicking the unsubscribe link in emails
  • Replying STOP to SMS messages

Consent is not a condition of purchase.


How We Share Information

We share personal information only as necessary to operate our business:

  • Shopify — ecommerce platform hosting and infrastructure
  • Payment processors — secure payment handling
  • Fulfillment partners — order preparation and shipping
  • Shipping carriers — delivery services
  • Analytics and marketing providers — website performance and advertising

We do not sell personal information for monetary compensation.


Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website, remember preferences, and improve services. These may include analytics and advertising cookies.

You can control cookies through your browser settings.


Your U.S. Privacy Rights

Depending on your state of residence (including California, Colorado, Connecticut, Utah, and Virginia), you may have rights to:

  • Access personal data
  • Correct inaccurate data
  • Delete personal data
  • Opt out of targeted advertising
  • Request data portability

To exercise your rights, contact: privacy@serenalaboratories.com


Data Security

We implement commercially reasonable safeguards to protect your information. However, no transmission over the Internet is completely secure.


Data Retention

We retain personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.


Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from minors.


International Transfers

Your information may be processed in the United States or other countries where our service providers operate.


Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.


Contact

Serena Laboratories LLC
Email: privacy@serenalaboratories.com
Support: support@serenalaboratories.com