PRIVACY POLICY

Privacy Policy

Last updated: January 15, 2026

This Privacy Policy describes how Serena Laboratories LLC ("Serena Laboratories", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from our website (the “Services”).

Our store is hosted on Shopify Inc., which provides the ecommerce platform that allows us to offer our products and services to you.

Personal Information We Collect

We collect personal information that you voluntarily provide to us and information automatically collected when you interact with our Services.

Information You Provide

Name, billing and shipping address
Email address and phone number
Payment details (processed securely by payment providers)
Account login credentials
Customer service communications

Information Collected Automatically

IP address and device identifiers
Browser and device information
Pages visited and interactions with our site
Cart activity and purchase behavior
Cookies and tracking technologies

How We Use Your Information

We use personal information to:

Process and fulfill orders
Provide customer support
Send transactional messages (order confirmations, shipping updates)
Provide marketing communications (with consent)
Improve website performance and user experience
Prevent fraud and unauthorized transactions
Comply with legal obligations

Marketing Communications

By providing your email or phone number at checkout or subscribing to our communications, you agree to receive transactional and promotional communications from us.

You may opt out at any time by:

Clicking the unsubscribe link in emails
Replying STOP to SMS messages

Consent is not a condition of purchase.

How We Share Information

We share personal information only as necessary to operate our business:

Shopify — ecommerce platform hosting and infrastructure
Payment processors — secure payment handling
Fulfillment partners — order preparation and shipping
Shipping carriers — delivery services
Analytics and marketing providers — website performance and advertising

We do not sell personal information for monetary compensation.

Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website, remember preferences, and improve services. These may include analytics and advertising cookies.

You can control cookies through your browser settings.

Your U.S. Privacy Rights

Depending on your state of residence (including California, Colorado, Connecticut, Utah, and Virginia), you may have rights to:

Access personal data
Correct inaccurate data
Delete personal data
Opt out of targeted advertising
Request data portability

To exercise your rights, contact: privacy@serenalaboratories.com

Data Security

We implement commercially reasonable safeguards to protect your information. However, no transmission over the Internet is completely secure.

Data Retention

We retain personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from minors.

International Transfers

Your information may be processed in the United States or other countries where our service providers operate.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

Contact

Serena Laboratories LLC
Email: privacy@serenalaboratories.com
Support: support@serenalaboratories.com